“In a global survey, consumers say that a corporation’s performance in addressing the problems of the environment and climate change affects not only how much they trust the company but also whether they would buy its products.”
- McKinsey & Company, March 2008
It is a trend that is being noticed by sales departments, corporate recruiters, business development departments, and investor relations. Clients, prospects, recruits, lenders, and investors are increasingly considering a company’s behavior as part of their buying or investing decisions and are asking hard questions about corporate environmental or sustainability policies. These inquiries can be seen during employee interviews, on Request for Proposals / Quotations, shareholder meetings, employee lunch rooms, board room meetings, and strategic planning sessions. Yet few companies are leveraging the potential to differentiate themselves beyond their typical sources of competitive advantage.
Sustainability, climate change strategy and real action can highlight your company in a sea of 'me-too' product and service offerings and propel your solutions to the forefront.
The question is not whether companies, big or small, should be good corporate citizens, but rather how they can effectively implement meaningful, credible, sustainability strategies and policies that yield real results.
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