"Today's employees are considering the reputation of an organization in their decision to join, and the positive influence of a company's green policy relates to a more favorable reputation."

                                                                                                                               - Reuters, April 2008

In many high growth, competitive industries, the search for the best and brightest employees is a constant and costly endeavor. An organization's employees reflect the brand and are a source of exposure and advertising for other employees, prospects, and investors. Organizations face recruitment costs in the tens of thousands of dollars per employee in addition to the costs of training, re-training, and the loss of institutional knowledge. This major drain on a company's resources becomes more significant when intangible costs such as lost productivity, employee absences, and the reduced output from un-inspired or disinterested employees are considered.


Employees and recruits are looking to be associated with organizations that are aligned with their own values around social and environmental responsibility and action.

Effective and properly communicated sustainability policies and strategies that complement your strengths can be a key source of differentiation and competitive advantage. Companies that implement thoughtful and holistic sustainability policies create a powerful rallying cry for attracting, retaining, and motivating you industry's top talent.

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